Malaysian singer JessC is taking Raya music beyond its local roots and introducing it to audiences around the world. As her songs continue gaining international exposure across multiple regions, her global musical footprint is expanding at a remarkable pace.
Following her win as Best Asian Pop Artist at the InterContinental Music Awards (ICMA), JessC’s music has been widely played across China, the United States, Europe, Indonesia, and Australia, while also successfully entering radio charts in China and Indonesia — a milestone achievement for Malaysian festive music.
From Local Celebration to Global Connection
Speaking during the “JessC Raya Open House × ICMA & LIT Music Awards Celebration” held at the Symphony Performing Arts Centre, JessC reflected on her journey:
“I never imagined a Raya song could be heard, accepted, and even loved by listeners in countries so far away.”
“This is not only a personal achievement, but also a moment where Malaysian culture is being heard by the world.”
The celebration attracted more than 300 media representatives and fans, while local artists including Kelly Azman, Syafiq Ikhwan, Fareez Hazwan Fauzi, and Zaki Yamani also performed on stage, creating an energetic atmosphere throughout the evening.
JessC herself performed “Satu Suara Raya” and “Mari Menari Raya,” with the latter surpassing 4.6 million views on YouTube and emerging as a standout phenomenon.
International Media Recognition and Industry Momentum
JessC’s rise has also gained recognition from international media. Both the Australian and UK editions of Rolling Stone listed her among their “New Artists to Watch,” signaling her growing presence within the global music industry.
At the same time, her performance at the LIT Music Awards further strengthened her international profile. All four of her multilingual songs received awards:
- “Mari Menari Raya” — Platinum Award
- “Expose” — Malay-language award-winning track
- “My Style” — Mandarin-language award-winning track
- “One Chance” — Gold Award + Best New Artist
These achievements not only highlight her songwriting and artistic abilities, but also emphasize her strength in cross-cultural musical expression.
Music Without Borders: A Gentle Form of Cultural Exchange
For years, JessC has consistently promoted Malaysian festive music on international platforms. She shared emotionally:
“When listeners from different countries embrace Raya music, I feel deeply touched. It makes me believe even more that music can transcend culture and borders.”
Her songs are no longer simply festive melodies — they have become a medium of cultural storytelling, using music to share Malaysia’s identity with the world.
Discipline and Dedication Behind the Success
Beyond the stage, JessC is also known for her exceptional discipline. She previously won 12 gold and 5 silver medals in martial arts competitions across China and Hong Kong, as well as 20 gold and 8 silver medals in table tennis tournaments in Australia. This athlete-like focus and dedication have become a major foundation behind her consistent artistic growth.
Bringing the Malaysian Voice to Every Corner of the World
JessC’s goal remains clear:
“I hope to bring the Malaysian voice to every corner of the world.”
What began as a vision is steadily becoming reality.
Her success is more than a personal achievement — it represents a graceful yet powerful moment for Malaysian culture on the global stage.
Source: New Straits Times
